Inaugurating in September 2025, the Midtown Cultural Alliance (MCA) is a presenters’ union founded by Japan Society, The Korea Society, Korean Cultural Center, L’Alliance New York, and Scandinavia House to highlight Midtown NYC as a global cultural destination.
New York City is home to the densest agglomeration of cosmopolitan cultural outposts in the world. The Midtown East neighborhood of Manhattan—from 59th street to 34th street, bound by the East River and Madison Avenue—boasts dozens of distinct international cultural organizations offering a dizzying array of programs connecting New York audiences to global culture in the form of international art exhibitions, live music, performance, film screenings, lectures, literary programs, and more. In just a few scant city blocks, visitors can immerse themselves in the art of the entire world.
The Midtown Cultural Alliance, launching on September 12-21, 2025 with an inaugural fortnight, is offering free and paid programming spread across all five partner organizations in the Midtown NYC Area.
A visitor to any one event on this fortnight will receive a special “passport” and collect a stamp upon attendance at any one of the five organizations. After collecting three stamps from participating organizations, MCA passport holders may redeem a free gift from any of the five MCA organizations up to a maximum of three gifts. Visitors may pick up the passport from any of the listed organizations.
INAUGURAL FORTNIGHT EVENTS AT SCANDINAVIA HOUSE
LEARNING + ACTIVITIES
SAT—SEPTEMBER 13–2-6 PM; SAT—SEPTEMBER 14—12-5 PM
VISUAL ARTS
HILMA AF KLINT’S BOTANICAL WORLD
TUE–SEPTEMBER 16–6:30 PM
FILMS
WED–SEPTEMBER 17–7 PM
LECTURES + LITERARY
WRITING THE WORLD FROM COPENHAGEN TO NYC
FRI–SEPTEMBER 19–7 PM
— See the Inaugural Fortnight Calendar
ABOUT THE MIDTOWN CULTURAL ALLIANCE
The Midtown Cultural Alliance is a coalition of five founding partners—Japan Society, L’Alliance New York, Scandinavia House, The Korea Society, and Korean Cultural Center New York— to establish Midtown East as one of New York’s signature destination neighborhoods, serving up the best traditional and contemporary art, music, film, and performance from around the world.
—Learn more about the Midtown Cultural Alliance
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