Inaugurated in September 2025, the Midtown Cultural Alliance (MCA) is a presenters’ union founded by Japan Society, The Korea Society, Korean Cultural Center, L’Alliance New York, and Scandinavia House to highlight Midtown NYC as a global cultural destination.
New York City is home to the densest agglomeration of cosmopolitan cultural outposts in the world. The Midtown East neighborhood of Manhattan—from 59th street to 34th street, bound by the East River and Madison Avenue—boasts dozens of distinct international cultural organizations offering a dizzying array of programs connecting New York audiences to global culture in the form of international art exhibitions, live music, performance, film screenings, lectures, literary programs, and more. In just a few scant city blocks, visitors can immerse themselves in the art of the entire world.
Following the successful launch of the inaugural Open House events in September 2025, MCA’s second cross-organizational Open House beginning March 26 will offer both free and paid programming spread across all five partner organizations.
Upon attendance to any one event at any of the five organizations during this Open House, a participant will receive a special “passport” and collect a stamp. Once collecting three stamps on their passport, a participant may then redeem a free gift from up to three different organizations of their choice.
SECOND OPEN HOUSE EVENTS AT SCANDINAVIA HOUSE
FILMS
THU—MARCH 26–7 PM
FILMS
FRI–MARCH 27–7:00 PM
LEARNING + ACTIVITIES
SAT–MARCH 28–10 AM
LEARNING + ACTIVITIES
SAT–MARCH 28–12 PM
FILMS
WED–APRIL 1–7 PM
— See the Second Open House Calendar
ABOUT THE MIDTOWN CULTURAL ALLIANCE
The Midtown Cultural Alliance is a coalition of five founding partners—Japan Society, L’Alliance New York, Scandinavia House, The Korea Society, and Korean Cultural Center New York— to establish Midtown East as one of New York’s signature destination neighborhoods, serving up the best traditional and contemporary art, music, film, and performance from around the world.
—Learn more about the Midtown Cultural Alliance
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